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Julia Roberts’ niece, Emma Roberts, will be the new face of accessories label Dooney & Burke.

The 16-year-old will appear in the company’s new ads which debut in the October issue of Teen Vogue.

As the line’s spokesperson, Emma follows in the dainty footsteps of Lindsay Lohan and Mischa Barton in promoting what every American teenage girl needs,a 200 dollar handbag!

The new line hits stores in October and features a limited edition bag created by Emma that bears “her signature style.” Whatever that may be.

Emma, who is following her “Pretty Woman” aunts’, stars in the Nickelodeon series “Unfabulous” and will soon be seen in the 2007 film “Nancy Drew.”

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